Key Highlights
- Strive bought 444 BTC for about $33.9M at an average price of $76,307, increasing its total holdings to around 15,000 BTC.
- Bitcoin is trading around $80,000, up 1.7% in 24 hours from a low of $78,000.
- Strive continued its steady accumulation while Strategy paused its Bitcoin buying ahead of earnings, showing different approaches from major holders.
Strive, an asset management firm, has expanded its Bitcoin treasury with a fresh purchase of 444 Bitcoin (BTC), spending about $33.9 million as part of its ongoing accumulation strategy.
The update was shared by CEO Matt Cole, who confirmed the acquisition was made at an average price of $76,307 per coin. With this addition, the firm’s total Bitcoin holdings have reached around 15,000 BTC.
The purchase comes as Bitcoin hits $80K. At the time of writing, the cryptocurrency is trading for about $80,058, up 1.7% in the last 24 hours from a daily low of $78,000, according to data from CoinMarketCap.
Strive reports strong Bitcoin performance metrics
Aside from announcing its purchase, the company shared more details about its performance and structure. Strive reported a quarter-to-date Bitcoin yield of 4.3% and a year-to-date yield of 18.7%. In April 2026, it issued 584,730 SATA shares tied to its Bitcoin strategy, along with an amplification ratio of 43%, which it uses to measure how effectively capital turns into Bitcoin exposure.
Following the announcement, Strive’s stock (ASST) moved slightly higher by about 0.27%, trading around $16.45, according to data from Yahoo.
Strive’s previous purchases
This new purchase follows its recent large acquisition made just days earlier. On April 27, the company acquired 789 BTC for just over $61 million at an average price of $77,890 per Bitcoin. Both transactions follow the company’s steady buy-and-hold approach, which is focused on building long-term Bitcoin exposure rather than reacting to short-term price swings.
Strive’s total Bitcoin holdings now place it among the largest public corporate Bitcoin treasuries in the world. According to Bitcoin Treasuries, the company is ranked ninth globally, sitting behind Coinbase and ahead of Hut 8.
Strategy pauses Bitcoin purchase
At the same time, other major players in the market have taken a different approach. Strategy, the largest Bitcoin holding firm, led by Michael Saylor, paused its weekly Bitcoin purchases ahead of its Q1 2026 earnings report.
Saylor confirmed the pause with a post earlier today, saying, “No buys this week. Back to work next week.” The company has previously paused purchases during reporting periods but is expected to resume buying soon.
Strive’s continued buying activity stands out against this backdrop, as it keeps adding Bitcoin even while prices stay elevated near the $80,000 range. Its strategy remains focused on steady accumulation, using structured financial tools like SATA shares to support its Bitcoin exposure over time.
Also Read: Capital B Raises €1.1M from Blockstream’s Adam Back to Boost Bitcoin Strategy
