Crypto conversations on X surged in 2024, with Bitcoin dominating discussions throughout the year. Mentions of Bitcoin increased by 65% compared to 2023, reaching over 140 million tweets, according to data from social listening platform Visibrain.
This spike in chatter was especially noticeable in early 2024, driven by the approval of spot Bitcoin exchange-traded funds (ETFs) by the U.S. Securities and Exchange Commission.
The approval sent Bitcoin discussions soaring, with the total value managed by Wall Street’s Bitcoin ETFs surpassing $110 billion, even exceeding the holdings attributed to Bitcoin’s mysterious creator, Satoshi Nakamoto.
After January’s highs, Bitcoin conversations slowed but picked up again around key moments, such as the halving event, which is designed to make Bitcoin more scarce.
The chatter intensified in November when President-elect Donald Trump’s crypto promises stirred excitement about making the U.S. a global crypto hub. December saw Bitcoin discussions spike again as the cryptocurrency breached the $100,000 mark for the first time.
Over 1 million posts were made on X as Bitcoin hit this major milestone. However, by the day after Christmas, Bitcoin settled at $95,000 as the festive “Santa Rally” began to cool.
Bitcoin’s rise in 2024 made it a central topic on X, sparking ongoing conversations about the future of digital assets and the growing role of cryptocurrencies in global markets.
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