The publicly listed Spanish company Vanadi Coffee has announced a shareholder-approved plan to invest up to €1 billion (approximately $1.17 billion) in Bitcoin.
Although financially troubled, the coffee chain has already acquired 54 BTC valued at around $5.8 million earlier this month, marking the beginning of its phased accumulation strategy.
As per the official announcement, shared at the time of a critical board meeting on June 29, Vanadi is aiming to redefine its business model and use Bitcoin as its main reserve asset. The firm also plans to accumulate large amounts of Bitcoin as part of its treasury in upcoming days.Â
The move reflects Vanadi’s attempt to pivot financial operations after facing mounting losses in 2024. Though the decision by the coffee chain has sparked mixed reactions with some hailing Vanadi as a pioneer and others warning of potential dilution and regulatory fallout.
The investment plan aligns with a broader trend of corporate crypto adoption, driven by a strong round to $3.5 trillion for the broader crypto market capitalization in 2025. The recent gains in Bitcoin and other leading cryptocurrencies are largely attributed to the U.S. trade tariffs, increasing geopolitical tension, and growing confidence in Bitcoin’s fixed supply as a hedge against inflation.
Vanadi’s Bitcoin investment plan has been inspired by the success of the U.S.-based MicroStrategy, which saw its stock surge over 300% since adopting Bitcoin as a treasury asset in 2020. Analysts suggest Vanadi’s strategy could either turn its fortunes around or amplify its risks, given Bitcoin’s 30% higher volatility compared to traditional assets.
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