Trivago, a well-known hotel search engine, has teamed up with Travala, a crypto-accepting Web3 travel platform. This partnership will allow millions of Trivago users to find, compare, and book Travala’s properties worldwide, which is over 2.2 million.
Users who choose a Travala property on Trivago will be redirected to Travala, where they can pay with over 100 cryptocurrencies, including Bitcoin, Ethereum, and AVA.
Timo Itterbeck, head of account management at Trivago, said, “At Trivago, we aim to provide travelers with the most comprehensive overview of all available accommodation options.” They are offering more hotel choices and allowing customers to pay for new options like cryptocurrencies by adding Travala.
Listed on the Nasdaq, Trivago offers over five million hotels globally and operates in more than 190 countries. With this new collaboration, the platform’s more than three million unique monthly users will be exposed to cryptocurrency.
This month, Travala revealed the company’s 2024 gross annual sales of $100 million nearly doubled that of the year before. The growing demand for cryptocurrency travel is demonstrated by the fact that, on average, 78% of all reservations made on Travala in 2024 were paid for using Bitcoin.
Travala CEO Juan Otero said that partnering with Trivago is an important step in making cryptocurrency more mainstream. In the world, people do billions of travel searches daily, so this integration not only benefits Travala but also helps grow and legitimize crypto by increasing its use for real-world services.
Experts believe that real-world blockchain applications are key to increasing cryptocurrency adoption.
Justin Hyun, director of investments at The Open Network Foundation, said that bringing in the next 500 million users will require easy-to-use apps with practical benefits. He sees Telegram Mini Apps as a potential “Trojan Horse” for mass adoption.
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