Casio, a Japanese electronics giant, is teaming up with Ethereum scaling developer Polygon Labs to introduce a virtual version of their iconic G-SHOCK watch using Polygon’s technology.
Casio is getting on board with decentralization by introducing its iconic G-SHOCK collection through a virtual launch event.
Casio’s integration with Polygon will lead to the Web3 expansion and enable the brand to involve its community members, allowing them to have a say in the creative process.
Through this effort, Casio can expand its brand’s reach, discover fresh opportunities, reward loyal customers, and promote collaboration.
This will boost on-chain activity while taking advantage of Polygon’s efficient, speedy, and carbon-neutral minting process.
The Virtual G-SHOCK community is starting off its Discord server and is giving away 15000 special G-SHOCK CREATOR PASS NFTs for free via the Polygon blockchain. Users with these ‘creator pass’ NFTs can collaborate in events and participate in co-creative projects held in the community.
Casio customers with registration for CASIO ID at the company’s website with membership can participate in the early distribution phase from September 23-26 and public distribution will start from 26-29 September.
Takahashi Oh, the senior general manager of Casio’s timepiece division said in a statement, “In recent years, with the spread of the decentralized internet known as Web3, demand for experiences in virtual spaces has increased.”
He added, “We have launched this initiative to further expand the G-Shock brand by establishing points of contact with previously unreachable segments of the population.”
This announcement comes just two weeks after Casio filed a trademark application in August 2023 with the U.S. Patent and Trademark Office to cover virtual clothing and watches, NFT-backed media, and stores for virtual goods.
Casio introduced its G-SHOCK watch in 1983 and has sold over 100 million units till now and is looking to bring it into the metaverse and interactive online worlds. They plan to achieve this by using NFTs and involving the community in developing wearable accessories along with the company.
“The co-creation of the Virtual G-Shock Project aims to increase the presence of the G-Shock brand in the virtual and Web3 worlds, and to foster a culture of wearing watches in the virtual world,” said Takahashi Oh.
He added, “In order to realize this world, we would like to cultivate virtual fans through the co-creation project and increase the number of friends who will work together to create the future that Virtual G-Shock is aiming for.”