The company established by the iconic band Queen, Queen Productions Ltd., has made a significant move into the digital landscape by filing a trademark application that signifies its interest in the metaverse and non-fungible tokens (NFTs).
The application, submitted to the US Patent and Trademark Office (USPTO) on June 12, 2023, outlines the company’s plans to offer authenticated digital files through NFTs. Additionally, Queen Productions Ltd. aims to develop virtual augmented and mixed-reality software, enabling users to access and interact within a virtual environment.
The company also envisions creating a virtual marketplace featuring a range of items, including virtual clothing, footwear, audio gear, CD and record players.
Trademark attorney Michael Kondoudis shared the news of Queen Productions’ trademark filing on Twitter, highlighting the company’s foray into Web3-related ventures.
This move aligns with the growing trend of music-related entities and artists expressing interest in NFTs and the metaverse. Julian Lennon, for instance, ventured into NFTs in January 2022, debuting an exclusive collection featuring items from his father, John Lennon, and The Beatles. The collection garnered substantial attention, with Beatles and John Lennon memorabilia fetching impressive sums exceeding $150,000 at an auction.
Contemporary musicians have also embraced Web3 initiatives, further illustrating the intersection of music and the digital realm. In August 2022, Doja Cat partnered with JBL for the “Fresh Fruit by Doja Cat x JBL” NFT initiative. Similarly, in July of the same year, Usher and Rémy Martin collaborated on a limited-edition bottle and NFT release on BlockBar, showcasing their involvement in the digital landscape.
Queen Productions Ltd.’s move into NFTs and the metaverse highlights the music industry’s continued exploration of digital avenues. By filing the trademark application, the company signals its intent to leverage NFT technology to authenticate digital files and establish a presence in virtual environments. This strategic step aligns with the evolving landscape of music and technology, allowing fans to engage with Queen’s legacy in new and immersive ways.