The renowned Austrian company known for its crystals and precious stones, Swarovski, has recently filed trademark applications, hinting at its expansion into the virtual world.
Trademark attorney Michael Kondouis shared the exciting news on Twitter, creating buzz and speculation among enthusiasts. The applications reveal Swarovski’s aspirations to venture into new industries.
The trademark filings cover a wide range of products, signaling Swarovski’s interest in non-medicated cosmetics and virtual reality glasses. Moreover, the company is exploring the world of NFTs by seeking protection for downloadable digital files, including fashion show recordings, videos, and memes, all authenticated by NFTs.
In addition, Swarovski aims to offer downloadable virtual goods, featuring image files of precious stones, jewelry, accessories, and fashion items. They are also filing for protection of precious metals, jewelry, and horological instruments.
It’s important to note that filing a trademark application doesn’t guarantee an immediate release of an NFT line. However, it indicates Swarovski’s potential interest in exploring this avenue in the future.
Excitingly, this announcement aligns with Swarovski’s ongoing revitalization efforts, as highlighted in a recent article by Business of Fashion. The company is focused on profitability and has enlisted renowned experts like Steven Meisel and Pat McGrath to breathe new life into the brand, aiming for greater success.
Also Read : Illuminate.art Features Celebrity NFTs by Christopher Lee
