The music streaming giant, Spotify has stepped into the metaverse with Roblox which is an online game platform and game creation system.
The ‘Spotify Island’ has been launched on the Roblox platform which allows artists and fans to interact, play quests and gain access to exclusive merchandise.
The Spotify Island allows fans to get together and create music at the Soundtrap virtual beat-maker stations. Fans also get access to exclusive virtual merch from an in-game merch store.
The store will feature a variety of Spotify merchandise as well as exclusive artist merchandise. The artist will get a certain percentage of the sales. Users can also collect the heart-shaped “Like” icon throughout the island, which can be later redeemed for virtual merch.
The main Spotify Island is designed in a green color palette similar to the application and surrounded by smaller themed islands. These themed islands will feature exclusive content, artist interactions, and themed mini-quests.
These islands will be unlocked throughout the year and will be a pleasant treat for the users.
Along with the launch of the Island, Spotify has also announced its first themed experience, the K-Park. The K-Park is an homage to the K-Pop industry and later this spring the park will give fans a chance to interact with artists Stray Kids and SUNMI.
In the ever-increasing intersection of the real world and the digital world, Spotify’s virtual experience in the Roblox will put it one step ahead than the rest in the music-streaming industry.
Roblox has become a credible virtual game development platform hosting over the years. Recently, the Virtual Grammy Week hosted on the Roblox metaverse featured a virtual performance by Camilo, a famous Latin singer along with several meet and greet events.