In Brief:
- Samsung enters the metaverse with the launch of its virtual store Samsung 837X.
- Samsung has collaborated with the Ethereum-based virtual world platform Decentraland for the same.
- The launch includes a first-ever metaverse-mixed-reality dance party featuring DJ Gamma Vibes live from the physical Samsung location.
Samsung is all set to enter the metaverse, with the launch of its Virtual Flagship NYC Store, Samsung 837X on January 06. The launch is in collaboration with Ethereum-based virtual world platform Decentraland.
The launch includes Samsung’s first-ever metaverse-mixed-reality dance party featuring DJ Gamma Vibes live from the physical Samsung location on January 08.
Customers can participate in the event by entering Decentraland through a desktop browser. Following this, they can buy and sell exclusive digital assets, like land and wearables.
As soon as they enter, the customer’s avatar will be dropped outside of Samsung’s metaverse building. In the lobby of the building, a virtual guide will lead the avatar to select from three interior spaces which include sustainability forest, customization stage, and connectivity theatre.
Thus, Sustainability Forest is where guests can get to know more about Samsung’s partnership with the climate solutions platform, Veritree, to plant two million trees by the first quarter of this year.
Connectivity Theater is where news from the Consumer Electronics Show, which runs from January 5-8, will be released. Lastly, the party will be held at the Customization Stage.
The firm explained, “Best of all, you can earn NFT badges and exclusive, limited-supply collections of Samsung Decentraland wearables to customize your avatars.”
Samsung is already on its way to establishing a strong foothold in the crypto territory. The evidence is its recent involvement with the NFTs and its collaboration with Veritree, a Cardano blockchain-based climate solutions platform, that will administer the tree-planting programme by verifying and documenting every step of the reforestation process.
