Key Highlights
- DDC Enterprise bought 200 more Bitcoin, bringing total holdings to 2,383 BTC, worth about $165 million.
- The company has been buying Bitcoin regularly, adding about 1,200 BTC since January 2026, showing a steady accumulation plan.
- DDC’s Bitcoin holdings are now worth more than the company’s stock value, and it ranks 32nd among publicly traded corporate Bitcoin holders.
DDC Enterprise Limited, a global Asian food platform and digital asset company, has bought another 200 Bitcoin (BTC), bringing its total holdings to 2,383 BTC.
According to the official announcement, these coins are worth about $165 million. Each Bitcoin in this purchase costs the company about $79,969.
Steadily BTC accumulation
This is not the first time DDC has purchased Bitcoin this year. In January, the company added about 200 Bitcoins each week, while in February, it bought smaller amounts of about 100 each week.
Since the start of 2026, DDC has added roughly 1,200 Bitcoin, which is more than doubling what it owned at the start of the year. The firm’s year-to-date “BTC yield,” a metric tracking growth in Bitcoin per share, stands at 44.9%.
With this latest purchase, DDC is now the 32nd largest publicly traded company holding Bitcoin. Although it is smaller compared to larger holders who own tens of thousands of BTC, DDC’s Bitcoin holdings are now bigger than the company’s total stock value, which is about $66.43 million, while the Bitcoin in its treasury is worth $165 million.
Plans to keep buying through volatile markets
DDC had initially planned to expand its Bitcoin holdings further, targeting a 10,000 BTC treasury by the end of 2025. To do this, the company used funds from stock sales and equity raises rather than money earned from its food business.
In mid-2025, DDC announced a $528 million structured financing plan, primarily dedicated to buying more Bitcoin. However, by the end of 2025, it could only reach 1,183 BTC. With its current momentum, the company is still aiming to meet the long-term target.
CEO and Founder Norma Chu said, “Every additional Bitcoin we add is a statement about where we think long-term value is heading,” highlighting the company’s goal for a long-term view.
Bitcoin trades near $70K
Meanwhile, Bitcoin prices remain unstable. At the time of this writing, the token is trading at $70,244, down about 0.55% on the day. It briefly dropped down below $70K during early trading hours, reaching $68,800 before recovering.
However, the price is still trading below its all-time high of $126K, which it reached in October 2025. Despite this, DDC has kept buying, displaying its commitment to its strategy.
In short, DDC sees Bitcoin as a long-term store of value that complements its Asian food business. Norma Chu said the company views Bitcoin as one of the most important assets for the coming decades.
Also Read: Strive Races Into Top Bitcoin Holders With 13.6K BTC
