Key Highlights
- DraftKings launched DKeX, its own prediction market exchange inside the DraftKings Sports & Casino app to run trading on its own system.
- The company reported about $3.4B consumer volume and $11.3B total trading volume as of June 21.
- DraftKings expanded its prediction market business while competing with other platforms like Kalshi.
DraftKings has launched DKeX, its own prediction market exchange, marking a new step in the company’s push into the fast-growing prediction markets sector.
In a press release on Friday, the company said the exchange has been integrated into the DraftKings Sports & Casino app, so users can have access to prediction market trading alongside the company’s sportsbook.
DraftKings brings prediction markets in-house
Until now, DraftKings Predictions ran on third-party rails, primarily CME Group, with additional contracts sourced through Crypto.com. The new exchange replaces the need for outside infrastructure by allowing DraftKings to operate its prediction markets on technology it owns.
According to the company, DKeX will help it develop new features more quickly while improving the overall experience for users. The exchange also gives DraftKings more control over its operating costs and the content available through its prediction markets.
“DraftKings is at its best when building innovative platforms that bring together technology, customer focus, and world-class execution to shape the future of sports engagement,” said DraftKings Chief Executive Officer and Co-Founder Jason Robins.
He added that the company has already seen strong interest in DraftKings Predictions over the past few months. According to him, DKeX gives DraftKings a stronger foundation by putting the technology behind its prediction markets under one roof. This, he said, will allow the company to improve its products more quickly as customer demand continues to grow.
A $3.4B run-rate and a $10B target
The launch lands as Predictions scales sharply. As of the week ending June 21, DraftKings said its prediction markets recorded about $3.4 billion in annualized consumer trading volume and roughly $11.3 billion in annualized total trading volume. It expects those numbers to grow further in July, with the FIFA World Cup bringing more people to the platform.
One of the newest features is “combinations,” which allows users to bundle several prediction contracts into a single position instead of trading each contract separately.
DraftKings said more than 30% of customers have used the feature since it became available in mid-May. The company believes this shows that many users want more flexible ways to trade prediction markets.
Jeanine Hightower-Sellitto, Senior Vice President and General Manager of Prediction Markets at DraftKings, said DKeX is another important step in improving the company’s sports products.
“The launch of DKeX and its integration into our unified app is a major step forward in delivering a best-in-class customer experience in sports nationwide,” she said.
New features to Change the user experience
Beyond DKeX, DraftKings has continued to add more prediction market options on its platform. For instance, users can now access contracts linked to MLB players, baseball futures, No Runs First Inning (NRFI) markets, more NBA and NHL selections, and several international sports.
The app has also been updated with new tools, including expanded live statistics, dedicated pages for major events like the World Cup, and a Live tab that helps users follow games as they happen. DraftKings also said customers can manage their activity through responsible engagement tools such as My Budget and Controls and the DraftKings Responsible Trading Center.
Joining into the prediction markets
DraftKings first entered the prediction markets business in late 2025 before partnering with Crypto.com to expand the number of markets available to users. In October 2025, the company bought Railbird Technologies, a firm that holds a license from the U.S. Commodity Futures Trading Commission (CFTC).
DKeX is built on Railbird’s technology, allowing DraftKings to operate its own exchange as competition in the prediction markets industry continues to increase. The sector has attracted growing interest from major companies and traders, although it has also faced debate over regulation, and the risk of market manipulation.
For instance, Kalshi, a major prediction platform in the market, is currently facing legal issues in many states in the U.S. This includes illinois, Kentucky, Wisconsin, and a few more.
Also Read: Kalshi Eyes $40B Valuation as Prediction Market Boom Continues: Report
