A new study by the bitcoin financial services company River indicates that more and more private companies are stealthily buying bitcoin in 2025, reinvesting a cumulative average of 22% of profits in the cryptocurrency.
The report, created by River’s team members Sam Baker and Vincent Lee, stated that real estate companies are at the forefront, with almost 15% of profits being invested in bitcoin. Other sectors, including hospitality, finance, and software, are also joining in, allocating between 8% and 10% of profits. Unexpected players have joined the bitcoin trend, including fitness studios, roofing companies, painting businesses, and religious nonprofits.
River also reported that its business clients have collectively acquired 84,000 bitcoin in 2025. To put that in perspective, that’s roughly a quarter of all bitcoin held by institutional fund managers and corporate bitcoin treasuries combined.
Baker’s analysis noted that while bitcoin treasury companies often steal the headlines, conventional businesses are quietly embracing bitcoin to complement their existing business strategies.
Market Conditions Driving Growth
A combination of regulatory clarity, enhanced accounting standards, and an ongoing strong bull market has provided the perfect backdrop for adoption. The price of Bitcoin has surged to $124,450 this cycle. This makes it all the more attractive for businesses to invest in it to save and grow their revenues.
River has customers where 75% have fewer than 50 employees, making fast decisions easier than it is in larger corporations. Large companies, particularly those in the S&P 500, typically shy away from bitcoin to stick with the norms, even if the leaders favor it.
Firms Make Small Bitcoin Bets
River’s data shows over 40% of companies allocate between 1-10% of profits to bitcoin, while only 10% invest more than half of their net income. Some smaller purchases are modest in dollar terms. For example, West Main Self Storage business business recently bought just 0.088 bitcoin (worth about $9,830) to bring its total holdings to 0.43 bitcoin.
Most businesses aren’t even considering bitcoin due to limited awareness and misunderstandings. A Cornell University survey found that only 6% of Americans know that bitcoin’s supply is capped at 21 million coins, and another 60% admitted they “don’t know much” about cryptocurrency.
Baker noted, “Bitcoin is often dismissed,” not because companies reject it, but because decision-makers simply don’t understand it well enough to evaluate it seriously.
Also Read: Bitcoin to ‘Lose a Zero’ and Drop to $10k: Warns Bloomberg Strategist
