Binance Labs, the venture capital and incubation arm of Binance, has spearheaded an investment round for Pluto Studio Limited, the GameFi publishing platform behind Catizen.
Catizen is a gaming bot that was introduced in March on Telegram. It is integrated with the TON blockchain and uses the platform’s large user base to draw more people to Web3 by offering interactive mini-games and mobile payment possibilities.
In a short amount of time, Catizen has gathered a player base of over 25 million, comprising over 500,000 paying subscribers worldwide and 1.5 million on-chain players.
The game continues to hold its top spot in The Open League, an incentive program run by the TON Foundation and has emerged as one of the top applications in the TON blockchain ecosystem.
Catizen, which takes place in the virtual “Meowverse,” transports players to a world with a cat theme where virtual cats double as login credentials for the Launchpool. Through a play-to-airdrop paradigm, players may strengthen their cats and climb leaderboards for better rewards by combining them.
Pluto Studio plans to utilize this additional investment to promote the creation of the Catizen mini-app and game engine architecture, which will facilitate the entry of more developers into the Catizen ecosystem and accelerate platform growth.
Yi He, Co-Founder of Binance and Head of Binance Labs, expressed excitement about supporting Pluto Studio’s potential to onboard billions into Web3 and backing visionary builders for mass adoption.
Ricky Wong, Co-Founder of Pluto Studio, expressed excitement about receiving funding from Binance Labs, stating it validates their vision and boosts confidence in building Web3 infrastructure. With this backing, Catizen aims to reach new heights and bring innovative solutions to Telegram and the TON ecosystems.
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