At the CES 2023 event, the parent company of Moonbirds NFT collection, PROOF, announced it signed a deal with one of the big three Hollywood talent agencies, United Talent Agency (UTA).
Moonbirds will blossom into a global brand, according to PROOF CEO Kevin Rose, with the UTA deal centered on collaborations that expand Moonbirds far beyond its current Web3 audience.
“What does UTA bring to the table? They are 1,400 people strong, with divisions in film, television, music, video games, sports, books, branding and licensing, speaking, marketing, fine arts, broadcast, and more. UTA has entered Web3 with force, led by
@lesleysilverman,” Kevin Rose added.
Rose further elaborated on the move by saying that UTA will represent PROOF and assist with vetting, brokering, and executing collaborations and expanding prospects across a variety of fields.
Rose seemed to be really excited noting “After meeting quite a few agencies, it was clear that UTA is uniquely positioned to push our brand into new markets. We’re already working on upcoming partnerships we know you’re going to love and couldn’t be more excited to kick off 2023 with a bang.”
This is not UTA’s first deal in the NFT space. In April 2022, Women-led NFTs Deadfellaz signed with United Talent Agency to develop the initiative into new areas such as brand collaborations, retail, gaming, and live events.
