Webull Corp. is bringing back cryptocurrency trading for customers in the United States after stopping the service in 2023 while attempting to go public. The company said trading is now live for all American customers.
The firm first introduced this service a few years ago but it was removed when rules and regulations around crypto became a problem, according to a report from Bloomberg.
During that time, the company launched Webull Pay as a separate app to handle digital assets, but now everything has been combined back into one place. This means customers can use the main Webull app to manage their accounts and trade crypto, stocks, and options all together.
Webull said the new system will allow trading at any time, day or night. More than 50 different digital assets are included, such as Bitcoin, Ethereum, and Solana.
Anthony Denier, the U.S. Chief Executive Officer and Group President at Webull, said the change was important for customer choice. “When we removed crypto from the platform, it was against what our customers were asking for,” Denier said. He also called the relaunch part of Webull’s “full-throttle” move into digital finance, saying the update helps customers “manage their wealth and manage their growth.”
Denier also pointed out that the rules around crypto in Washington have shifted. Under former President Joe Biden, regulations and reviews were tougher, which made it difficult for companies like Webull. But with President Donald Trump now in office, Denier said there is more support and clearer rules for digital assets.
“Now, with a new administration prioritizing regulatory clarity and adoption of digital assets, the environment has never been more favorable,” he explained.
Stephen Yip, the CEO of Webull Pay, also gave his view on the update. “Cryptocurrencies have become an essential part of today’s diversified investment strategies,” Yip said, adding that the company wants to make the process simple and unified.
The relaunch follows the company’s decision to bring Webull Pay back into the main corporate group, making it a direct part of the company again. The was approved by its board and shareholders and is meant to support more compliant services.
Webull serves more than 24 million people across 14 different markets, and the company said it plans to bring crypto trading to more countries soon after its successful start in Brazil.
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