In a move that sets it apart from most public companies in Europe, Hilbert Group AB (Nasdaq: HILB B) has formally adopted Bitcoin as its primary treasury reserve asset.
The digital asset investment firm confirmed on Thursday that its board had unanimously approved a new treasury management strategy centered around Bitcoin.
The decision comes amid a wave of interest from institutions looking to gain exposure to crypto through more traditional vehicles, and as Hilbert fielded multiple unsolicited funding offers from institutional investors.
Those offers are now under review. According to the company, they represent “substantial capital deployment capacity,” structured across several tranches. Each will be disclosed individually after execution.
Hilbert said the structure offers it flexibility in both timing and scale, allowing it to enter markets strategically while maintaining liquidity.
The new treasury strategy will be overseen by a dedicated Treasury Committee, chaired by the firm’s Chief Investment Officer, Russell Thompson.
While corporate crypto adoption is gaining traction globally, it remains rare among publicly listed European companies. Hilbert sees that as an opportunity.
Hilbert also made it clear this won’t be a passive Bitcoin play. The firm plans to actively manage its treasury position using its in-house trading models and AI tools. A public dashboard will provide real-time visibility into its holdings, part of what the firm calls a broader commitment to transparency.
“Our approach to crypto treasury management bridges traditional equity investment with the dynamic world of digital assets,” said CEO Barnali Biswal. “Empowering our investors to participate in the future of finance through a trusted, regulated vehicle.”
CIO Russell Thompson echoed the proactive stance. “Unlike many other participants in the space, Hilbert is not a passive player. We have world-class AI and quantitative models and huge asset management experience, that perfectly positions the firm to be the premier player in this growing space,” he said.
“This is going to be an actively managed core and complementary alpha generator for the firm moving forward. I could not be more optimistic about the value-add we will generate for our shareholders and stakeholders from this initiative.”
As European firms remain cautious around Bitcoin, Hilbert’s move may turn out to be both bold and timely, with the potential to reshape how corporates across the continent approach digital assets.
Also Read: The Smarter Web Company Buys Additional $25M of Bitcoin: Transforms Into BTC Treasury Firm
