Ripple has had a huge presence in New York City and this depicts its interests in innovation and adoption of enterprises. Recently, the company placed a provocative ad in Times Square that carries the Ripple logo and the taglines Crypto Means Business and Blockchain Solutions that Transform Finance.
It is an international location within one of the busiest places on the planet and ensures that Ripple is already concentrating on enterprise implementation and highlights XRP as one of the actors within the changing field of digital finance. The billboard used to show the ad was enormous; an attractive digital display located at 1540 Broadway that was about 36 feet by 24 feet.
With close to 50 million people visiting the display every year, it is an excellent market place where international brands can contact a large number of people. Besides the Times square campaign, Ripple has also widened its advertisement on Grand Central Station.
It has also seen the company being aired in the online advertisement platforms of the station, a factor that has cemented its pledge towards the development of variety in its audience platform. Such planned advertisement campaigns indicate how Ripple is active in raising awareness and adoption of the XRP.
The way Ripple takes advantage of a prominent location in New York City allows it to efficiently deliver the message of modern and secure solutions based on blockchain to the international audience. These campaigns will prove to be dominant in raising awareness and adoption of Ripple XRP in the financial industry as the company expands.
Also Read: Ripple vs. SEC Lawsuit is Far from Over! XRP Lawyer Reveals Next Steps
