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Bitcoin News

Matador and La Rosa Officially Announces Bitcoin Investment

Written By:
Iyiola Adrian

Reviewed By:
Jahnu Jagtap

Last updated: December 24, 2024 11:51 AM
Published 2024-12-24
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Matador and La Rosa Officially Announces Bitcoin Investment

Matador Technologies, a publicly traded company based in Toronto, has decided to add $4.5 million worth of Bitcoin to its corporate treasury. This decision was reached after all board members agreed to diversify their financial reserves. 

In the press release, the company cited concerns about how stable the Canadian dollar is because Canada depends on oil exports and has a growing national debt. To deal with these problems, Matador is moving most of its cash reserves from Canadian dollars to U.S. dollars.

“Matador’s Board and management believe in using Bitcoin to future-proof our treasury,” said Sunny Ray, the company’s President. The company plans on buying bitcoin at the end of the month and might consider more investment options later.

But Matador’s plans don’t stop there. The firm is currently developing a digital gold platform that will allow its users to buy, trade, and store digital versions of gold. This is backed by actual gold held at the Royal Canadian Mint. CEO Deven Soni explained that Bitcoin’s trust and stability make it the perfect foundation for this new project.

Meanwhile, La Rosa Holdings, a real estate company with offices across the U.S. and Puerto Rico, is also bringing Bitcoin to its agents. According to the press release, agents can now choose to receive their commissions in Bitcoin and other cryptocurrencies. This move is part of their goal to modernize how real estate transactions work.

“Our intention to introduce cryptocurrency payments represents a natural evolution in our commitment to innovation,” said Alex Santos, La Rosa’s Chief Technology Officer. CEO Joe La Rosa added that crypto payments are faster, more secure, and could even help agents grow their earnings as digital assets increase in value.

To make this happen, La Rosa will charge a 2% fee for agents who opt for cryptocurrency payouts, creating a potential new revenue stream for the company.

These two companies are just one of the many firms that are joining the trend of adopting Bitcoin as an asset and a means of payment. Leading to this movement, companies like MicroStrategy started hoarding large sums of Bitcoin to save themselves from the dollar’s falling value and other world currencies. 

Also Read: MicroStrategy Stock Surges over 400% with Bold Bitcoin Strategy

Disclaimer: The information researched and reported by The Crypto Times is for informational purposes only and is not a substitute for professional financial advice. Investing in crypto assets involves significant risk due to market volatility. Always Do Your Own Research (DYOR) and consult with a qualified Financial Advisor before making any investment decisions.

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Iyiola - Crypto Journalist at The Crypto Times
By Iyiola Adrian
Follow:
Iyiola is an experienced crypto writer specializing in simplifying complex blockchain and cryptocurrency topics for a broad audience. With expertise in ICOs, DeFi, NFTs, and regulatory updates, he offers valuable insights to help readers make informed decisions.
Jahnu Jagtap - Crypto Research Analyst at The Crypto Times
By Jahnu Jagtap
Follow:
Jahnu Jagtap is a Research Analyst with over 5 years of experience in crypto, finance, fintech, blockchain, Web3, and AI. He holds a BSc in Mathematics and is certified in Blockchain and Its Applications (SWAYAM MHRD), Cryptocurrency (Upskillist), and NISM Certifications. Jahnu specializes in technical, on-chain, and fundamental analysis, while also closely tracking global macro trends, regulations, lawsuits, and U.S. equities. With a strong analytical background and editorial insight, he drives content that delivers clarity and depth in the fast-evolving world of digital finance.

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