The brand new marketing campaign by Nissan Motors, shows the advanced futuristic side of the company where it launches an electrified artwork version of ‘Ariya’. The company aims at utilising industry’s leading expertise giving a glimpse of their first steps into the metaverse.
Nissans metaspace featured some electrified interpretation of artworks, created by Retro Manni, Tishk Barzanji, Janice Leung, Neil Keating, and Antidote, focusing on how the Nissan Ariya will serve as a “ray of hope”.
The artwork was based on different UK cities and the artists utilised the cities to create their very own distinctive model.
The campaign gives an interactive and visual art experience throughout different platforms including mobile, desktop, and VR using WebXR technology.
Electrified artworks are embedded with a QR code that enables the public to experience Nissan’s metaspace. As the users scan the code, they will be transported to the electrified art landing page where they can enter the artwork portal and explore the electrified city. The Nissan Ariya appears in the centre of the room while users examine each artwork.
Nissan Motor GB Marketing Director Nic Thomas, stated, “The Japanese timeless design and innovation of the Ariya allows us to influence and explore new ways of communicating with our customers”.
Nissan is the first car manufacturer to utilise the metaverse in this immersive manner. As the automobile company wishes to try, test and learn in new ways of bringing electrified brand stories to life. This is to showcase the product’s innovations in an environment that aligns with the company’s leadership brand values.
You can step into the world of the new Nissan Ariya and the campaign’s electrified artwork with a Meta Quest headset for a fully immersive experience or explore it in 3D on your mobile or computer.
Nissan has teamed with advertising firm TBWA, creative advertising agency Warm Storm, and Metaverse experience makers Quantum Universe for the campaign.
Also read: Nissan and Toyota Enter the Metaverse
