Automobile makers, Toyota and Nissan have stepped into the metaverse. The Japanese companies made the announcement on the same date, April 22.
The automakers will offer virtual experiences to its users, organize digital events, and build virtual customer service offers.
The companies have also partnered with the video game developer startup VRChat. They will utilize this partnership to develop immersive exhibitions of their cars through the use of virtual reality.
Nissan will focus on creating virtual reality rooms for its customers. The company has also created a virtual-reality version of its Nissan Crossing Gallery, which is located in Tokyo’s Ginza district.
The virtual showroom features Nissan’s new Ariya electric vehicle and selected visitors can join a virtual world tour. The showroom can also host other vehicle launches and events.
Toyota, on the other hand, has been working on developing virtual solutions to enable remote working.
“As more people are working from home because of the coronavirus, we are offering young employees and others communication options within the company,” said a Toyota representative.
Toyota has developed a metaverse-style virtual workspace for certain departments and subsidiaries. Employees create their 3D avatars which can walk around the virtual office, attend meetings and converse with other employees.
In the parent offices, the metaverse is being utilized by the human resource teams and the technical development. There is a scope for further adoption of the virtual space by the company.
Nissan and Toyota are not the first automobile makers to experiment with the virtual medium and its possible use cases. The South Korean automaker, Hyundai also announced to launch 30 limited editions of ‘Hyundai x Meta Kongz’ NFTs. The drop will be conducted in partnership with the NFT brand ‘Meta Kongz’.
Even the luxurious automobile company Lamborghini has utilized this medium before. Lamborghini hosted an auction for the last Lamborghini Aventador LP 780-4 Ultimae Coupé ever produced along with an exclusive 1:1 NFT drop. This was the first supercar 1:1 NFT ever dropped.
