Crypto exchange Kraken has formed a strategic partnership with fundraising platform Legion, bringing compliant on-chain token sales to over 15 million users worldwide. The deal, which combines Legion’s fundraising technology with Kraken’s newly launched Kraken Launch platform, aims to modernize digital asset fundraising for a global audience.
According to a company blog post, the partnership aims to set a new standard for compliant and transparent token sales. The new Kraken Launch platform will provide a seamless gateway for retail investors to participate in “vetted token sales” and initial coin offerings (ICOs) in the crypto, AI, and Web3 sectors.
In a recent statement, Matt O’Connor, co-founder of Legion, said, “Crypto gave us the tools to rebuild capital markets from first principles. Kraken gives us the reach to make it count. The next Figma or Reddit won’t IPO. It will launch to its community onchain. We’re building the infrastructure to make sure it’s possible.”
By plugging Legion’s platform straight into Kraken Launch, millions of users get a front-row seat to vetted token sales in crypto, AI, and the next wave of digital disruption.
For founders, the deal expands distribution 100-fold, providing access to Kraken’s global user base, guaranteed tier-1 listings, and full-stack support from tokenomics to go-to-market campaigns. Kraken’s seed investment in Legion earlier this year — alongside VanEck and Brevan Howard — has now evolved into a full strategic alliance.
Setting stage for regulated token sales
The partnership arrives as regulators in the U.S. and Europe roll out clearer rules for digital assets. The SEC’s Project Crypto initiative and the EU’s MiCA framework are carving pathways for compliant offerings, creating fertile ground for tokenized fundraising. Against this backdrop, Kraken and Legion are positioning themselves as a bridge between regulation and innovation, promising investors early access to high-quality deals once reserved for insiders.
Token sales will follow a two-phase structure, starting with pre-sale allocations for users holding Legion Scores, then opening to all through first-come, first-serve rounds on both platforms. Legion’s scoring system will soon integrate Kraken’s trading data to build a unified investor reputation graph, while instant tier-1 liquidity on Kraken will support each token launch.
Together, Legion’s onchain infrastructure and Kraken’s global reach aim to redefine digital fundraising, offering investors curated opportunities and founders investment bank–style services rebuilt for a tokenized economy.
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