Stelios Haji-Ioannou, Founder of EasyJet, is entering the cryptocurrency market with a new platform called EasyBitcoin. The platform is set to launch this month, and comes after a brand licensing deal with the regulated trading platform Uphold.
As per a Bloomberg report, Haji-Ioannou said he is starting EasyBitcoin because the cryptocurrency market has become mainstream, especially after U.S. President Donald Trump’s second election. Even so, he believes high trading fees are a problem and wants to lower them through competition.
Currently, crypto trading is dominated by a few big exchanges, like Binance, which have little reason to reduce fees. Haji-Ioannou said people will buy and sell Bitcoin anyway, so it makes sense to provide a platform that is fairer, more transparent, and cheaper for everyone.
This is the latest business under Haji-Ioannou’s “easy” brand, which already includes airlines, gyms, hotels, storage, coffee shops, and pet travel. Usually, he licenses the brand to other companies and earns royalties. He believes EasyBitcoin will bring competition to crypto trading and lower fees.
Haji-Ioannou established EasyJet in 1995, when he introduced low-cost air travel to Europe. Even though he quit the board in 2010, his family retains 15% ownership of the airline. EasyJet’s share price has fallen in 2025 owing to increased fuel prices, strikes, and airport charges, but Haji-Ioannou insists he’s not parting with his shares.
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