Financial expert Jim Cramer recently said he doesn’t think Apple’s strategy of buying back its own stock is working well. He thinks Apple, with all its money, should find smarter ways to spend it. Then, Michael Saylor, who runs MicroStrategy and is a big fan of Bitcoin, jumped in with a daring idea: he suggested Apple should put its money into Bitcoin instead, as a way to keep and increase its wealth.
Cramer, known for his candid market insights, posted on X, stating, “The Apple buyback is not working right now. The company can leave it to earn a lot or it can take some and integrate. It’s not a badge of dishonor. It just isn’t.” Apple usually buys back its own stock to make its shares more valuable for investors, since they have a ton of cash (over $200 billion).
But financial expert Jim Cramer thinks this isn’t the smartest move anymore. He believes Apple should instead invest that money in things that could lead to new ideas or better profits.
This opened the door for Michael Saylor, who is a huge fan of Bitcoin. He jumped in and suggested Apple use some of its huge cash pile to buy Bitcoin, just like his own company, MicroStrategy, has done with over $10 billion worth of the cryptocurrency. Saylor sees Bitcoin as a way to protect money from inflation and keep a company’s wealth strong.
As Michael Saylor and his company Strategy is known for buying Bitcoin no matter what, he always urges and promotes buying BTC to everyone. As of June 9, 2025, Strategy has total Bitcoin holdings of an impressive 582,000 bitcoins, currently valued around $40.79 billion.
He even thinks if a big company like Apple got into Bitcoin, it would make cryptocurrency much more accepted in the business world and could really shake up the market.
Even though Apple probably won’t listen, Saylor’s idea shows how much more interest there is in cryptocurrencies among big companies.
Also Read: “Asia’s MicroStrategy” Metaplanet Announces Big Plan to Raise $5.4B to Hold 210,000 Bitcoin
