During Consensus 2025, Eric Trump, co-founder of American Bitcoin, announced his company’s plans to increase its Bitcoin holdings by using a smart mining approach. Rather than buying Bitcoin from OTC markets like most people, Trump wants to mine it more efficiently and at a lower cost.
In March 2025, American Bitcoin was introduced by Asher Genoot, its CEO, to compete with MicroStrategy, which has become famous for rapidly buying Bitcoin.
“There are two races for Bitcoin: buying and mining,” said Eric Trump at the event. He is confident American Bitcoin will dominate the mining race by producing Bitcoin at $37,000 to $38,000, far cheaper than the current market price above $100,000.
Trump thinks this move will help American Bitcoin overtake MicroStrategy and hold the most Bitcoin. In the past six years, MicroStrategy has bought over 568,000 BTC, but American Bitcoin wants to mine its way to the top and is prepared to invest billions.
Yet, the company is under pressure from regulators due to the possibility of conflicts of interest involving the Trump family’s crypto activities. Eric Trump believes that cryptocurrencies will take over the SWIFT payment system, reflecting his trust in Bitcoin.
As more institutions get involved, there is a bigger rush to own Bitcoin, and American Bitcoin is hoping to win by focusing on mining.
Also Read: Bitcoin, Trump Coin in Spotlight Amid $800M Corporate Buy Plan
