The prominent crypto exchange OKX has announced renowned singer and actor Ali Zafar as its global Web3 ambassador, with a specific focus on South Asia and the Middle East.
OKX’s Chief Marketing Officer, Haider Rafique, mentioned, “With a global following and an incredible and dedicated fanbase in the South Asia and Middle East regions, Ali can help OKX bring its innovative Web3 products to new audiences everywhere.”
This collaboration follows OKX’s global initiative “The System Needs a Rewrite,” which aims to emphasize a fresh Web3-powered approach. Notable among OKX’s new Web3 features are the OKX Wallet, DEX Aggregator, and NFT Marketplace.
The partnership between OKX and Ali Zafar underscores the growing influence of celebrities in propelling the adoption of innovative technologies like Web3, particularly in regions such as South Asia and the Middle East.