A renowned luxury fashion brand focusing on the metaverse, ALTAVA Group has announced its latest licensing partnership excitingly. The company has teamed up with Animoca Brands, a leading player in digital property rights for gaming and the open metaverse, to incorporate the popular Bored Ape Yacht Club (BAYC) NFTs into Animoca Brands’ portfolio.
As an ALTAVA investor, Animoca Brands has agreed to provide ALTAVA’s Bored Ape Golf Club (BAGC) initiative a license for its BAYC intellectual property. The Bored Ape Yacht Club’s golf-themed offshoot, BAGC, makes use of BAYC NFTs that The Sandbox, Elite Apes, and Animoca Brands hold.
All of Animoca Brands’ BAYC NFTs and those licensed by The Sandbox will be placed in a special edition class inside the BAGC digital collection as a result of this agreement. These Special Edition BAGC NFTs will feature outfits branded by Animoca Brands and The Sandbox, adding unique value and exclusivity to the collection.
The BAGC NFTs provide many services, including access to elite golf country clubs in Vietnam, Turkey, and Korea as well as special physical “IRL” BAGC-branded golf items. Additionally, voxel twins of the special edition BAGC NFTs can be utilized within The Sandbox virtual world.
One particularly intriguing aspect for end-users is the IP ownership, licensing, and management service provided by ALTAVA. Acknowledging that many NFT holders lack the means to monetize their intellectual property, ALTAVA has established a dedicated team to handle IP monetization on behalf of NFT holders, opening up new opportunities for value creation.
Even though BAGC is a community-driven project, Yuga Labs, Inc., the company that founded the first Bored Ape Yacht Club, is not officially involved in any of these endeavours. ALTAVA Group’s collaboration with Animoca Brands represents a significant step in the integration of luxury fashion brands and the metaverse.
Also Read: The Sandbox Teams Up with ALTAVA Group to Boost Luxury Brands in Metaverse
By leveraging the appeal and popularity of Bored Ape Yacht Club NFTs, ALTAVA and Animoca Brands are bringing unique and exclusive experiences to the digital realm, further blurring the boundaries between fashion, gaming, and virtual worlds
