The American healthcare corporation CVS Health Corporation parent company of CVS Pharmacy has applied to trademark its logo with the United States Patent and Trademark Office (USPTO), indicating potential plans to offer NFTs and healthcare services in the metaverse.
- CVS is looking to provide downloadable virtual goods – prescription drugs, health and wellness products.
- Also, crypto-collectibles and NFTs in an online marketplace to trade or for entertainment purposes are also referred to.
The company claims the following in five filing applications under its corporate name CVS Health (CVS):
Firstly, there are references to downloadable virtual goods viz; crypto-collectibles and NFTs, which include a wide range of consumer goods, prescription drugs, health, wellness, beauty, and personal care products.
Secondly, the above-mentioned consumer virtual goods in an online marketplace and online retail services for buyers and sellers of downloadable multimedia files containing artwork authenticated by NFTs are referred to.
Thirdly, an online non-downloadable platform for users to browse, create, modify, and manipulate virtual retail consumer goods for entertainment and amusement purposes.
Fourthly, this filing is related to providing NFTs, crypto-collectibles, digital tokens, or any digital asset, to use or transfer on a software as a service (SAAS) or platform as a service (PAAS).
Lastly, and probably one-of-its-kind, trademark in providing nutrition and wellness coaching, such as non-emergency medical treatment services, wellness programs, nutrition advisory services, providing healthcare services and nutrition services as well as counseling — in virtual and augmented reality environments, or the metaverse.
The filing basis by CVS is a Section 1(b) i.e; intent-to-use basis – you have a genuine intention to use your trademark in the near future and not currently at the present.
CVS is the latest in a long line of companies to file trademarks in the metaverse and NFTs, joining major retailers. However, its attempt to provide virtual health care services in a metaverse environment may be the first of its kind.
Recently, the beverage monstrosity Monster Energy also filed with USPTO for trademarks relating to NFTs and the metaverse for virtual beverages, food, clothing, accessories, and more.