In Brief:
- Simon Nixon joins the world’s ultra-rich in embracing digital assets.
- His Family Office aims at investing more in crypto-assets with the increasing Family office interest in cryptocurrencies.
Simon Nixon, Founder of Seek Capital, wants his London-based venture capital firm to increase its crypto investments. Nixon’s growing interest in the digital asset space is apparent as more of the world’s ultra-rich embrace digital assets.
In a Bloomberg report, Adam Proctor, managing director for Nixon’s investment firm Seek Ventures, said that the company intends to increase the “allocation to crypto as we feel it is an important area for the future.” He added that Seek Ventures is currently looking for an analyst who can lead the crypto-focused effort.
According to a recent report from Goldman Sachs, Digital currencies are drawing the interest of family offices. The firm stated that half of the family offices it does business with have an interest in adding crypto to their portfolios.
Bitcoin has rebounded more than 50% since mid-July. Other coins such as Ethereum, Cardano’s ADA and Dogecoin have also seen a rise because of mainstream acceptance.
Also Read: Neuberger Berman’s Commodities Fund Can Invest 5% in The Bitcoin
Nixon, 54, co-founded price-comparison site Moneysupermarket.com as a mortgage-listings company in 1993. He manages more than $1 billion of personal assets in the tech sector, according to his London-based venture capital firm, Seek Ventures.
Bursting fortunes from tech billionaires have helped to spark a global boom in the number of family offices. researcher Campden Wealth estimated the value of family office assets at almost $6 trillion globally, in 2019.
