Blockchain.com Group Holdings Inc. is expanding beyond traditional crypto trading by bringing Polymarket’s prediction markets to its platform. The new feature allows eligible users to trade on the outcomes of real-world events directly through the Blockchain.com app.
According to a Bloomberg report, the feature launched on Tuesday ahead of the FIFA World Cup semifinals. Eligible users can now access Polymarket directly through the Blockchain.com app instead of using a separate platform. The rollout is currently available in supported international markets, including the European Union, but not in the United States. The launch comes as prediction markets continue to gain popularity during the FIFA World Cup.
A bigger bet beyond crypto
Before the partnership, Blockchain.com’s prediction offerings were limited to SnapMarkets, a feature introduced in May that allows users to speculate on short-term cryptocurrency price movements.
The Polymarket partnership significantly broadens that scope. Users can now participate in markets tied to sports, politics, macroeconomic events, entertainment, and other real-world developments listed on Polymarket, expanding the platform well beyond digital asset speculation.
Blockchain.com CEO Peter Smith said the company expects strong demand for the new feature, telling Bloomberg that the rollout could become a meaningful addition to the platform.
World Cup boosts prediction markets
The timing is no coincidence. The FIFA World Cup has emerged as one of the biggest catalysts for prediction market activity. Bernstein analysts estimate that sports betting and prediction market platforms could process around $10 billion in trading volume during the tournament.
Polymarket’s 2026 FIFA World Cup Winner market has already generated more than $4.25 billion in trading volume, making it one of the platform’s largest event markets. As of July 15, Spain remained the favorite to win the tournament, followed by England and Argentina ahead of the July 19 final.
With the World Cup reaching its final stages, knockout matches are attracting even more attention from traders. The semifinal between France and Spain, featuring stars Kylian Mbappé and Lamine Yamal, was expected to drive strong activity across prediction markets.
Prediction markets become the next battleground
Blockchain.com’s partnership with Polymarket reflects a broader trend of crypto companies expanding into prediction markets.
Coinbase has partnered with Kalshi to offer event contracts, while Intercontinental Exchange (ICE) recently invested in Polymarket and agreed to distribute its market data globally. The deals point to growing institutional interest in a sector that has rapidly evolved beyond a niche crypto product.
The expansion also comes as Blockchain.com prepares for its next phase of growth. The company confidentially filed for an initial public offering (IPO) with the U.S. Securities and Exchange Commission (SEC) in May.
According to Dune Analytics, prediction market platforms processed nearly $50 billion in notional trading volume last month, with Polymarket’s international and U.S. exchanges accounting for about $15 billion.
With the World Cup entering its final stage, the tournament is expected to provide another major test of whether demand for event-based trading can continue its rapid growth.
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