Key Highlights
- Ripple has joined the #Giving4th charitable initiative in the U.S.
- The company will match donations up to $10,000 for CODE4Vets.
- Donations can be made in cash, stocks, XRP, and RLUSD.
Ripple, a provider of stablecoin-powered cross-border payments, has announced its participation in #Giving4th, a new initiative by America250 aimed at transforming the Fourth of July into a national day of charitable giving.
According to the official announcement, the blockchain payments company is matching donations up to $10,000 to the Call of Duty Endowment (C.O.D.E.), an organization dedicated to helping military veterans transition into high-quality civilian careers.
What is CODE4Vets
CODE4Vets, powered by the Call of Duty Endowment, focuses on two core objectives: funding the most effective nonprofits that prepare veterans for the job market and raising awareness among employers about the unique skills and value veterans bring to the workforce.
Since its inception, the Endowment has helped place over 100,000 veterans into meaningful employment. Notably, 100% of online donations go directly to grantee organizations.
Ripple’s matching campaign allows supporters to donate cash, stocks, or cryptocurrency, including $XRP and its stablecoin $RLUSD, with the company doubling contributions up to the $10,000 cap.
This initiative highlights Ripple’s commitment to using blockchain and digital assets for real-world social good, aligning with its broader mission to enable the Internet of Value.
“Ripple is proud to support veterans through this campaign,” the company stated in its announcement. By accepting crypto donations, Ripple lowers barriers for its global community to participate.
Ripple pushes for an on-chain credit layer before veterans support
Ripple is advocating for a crucial missing component in onchain finance: credit. In a June 29 blog post, the company highlighted its proposed XRPL Lending Protocol, which would enable banks, payment providers, and market makers to borrow against tokenized assets directly on the XRP Ledger.
Ripple argues that while tokenization of assets like Treasuries, stablecoins, and commodities has advanced significantly, simply moving assets on-chain is insufficient. Without a robust credit layer, similar to traditional repo, margin lending, and working capital facilities, tokenized assets cannot become truly productive capital. The XRPL Lending Protocol aims to bridge this gap.
Ripple’s Veteran Charity Move – Goodwill or PR Play?
While Ripple’s $10K donation match to CODE4Vets for #Giving4th appears generous on the surface, it raises eyebrows amid ongoing scrutiny of the company’s broader practices. Critics may view this as a calculated PR effort to soften its image at a time when regulatory battles and market volatility continue to affect XRP holders.
An X user @MagZak noted, “Sorry but at this point no one should be donating anything to you… We are only loosing money the last wee while…”
Accepting cryptocurrency donations, including its own $XRP and RLUSD, conveniently promotes product utility while shifting focus away from retail investors who have endured years of uncertainty. On Independence Day, Ripple’s gesture may feel to the critics as more like strategic branding than selfless giving, especially when many long-term supporters still await meaningful returns on their loyalty.
Also Read: French Couple Loses €1.5M in Crypto to Camera-Glasses ‘Rip Deal’ Scam
