Key Highlights
- GRAM rose about 5% after Binance completed the token’s rebrand from TON to GRAM and Hyperliquid added leveraged trading.
- The rebrand brought back the original Gram name, which was first introduced by Telegram in 2018.
- Trading activity surged over 50%, with GRAM’s daily trading volume reaching about $71.54 million
GRAM, the cryptocurrency formerly known as Toncoin, climbed about 5% today after completing its long-planned rebrand across major trading platforms and expanding trading support for the token.
The token’s price jumped as Binance completed the token’s ticker from TON to GRAM, while Hyperliquid also listed the token for leveraged trading.
GRAM climbed from around $1.56 a high of $1.71 before settling. At the time of writing, the token was trading at $1.63.
Trading activity also jumped by over 50% to around $71.54 million in volume. According to CoinMarketCap data, GRAM remained among the world’s 20 largest cryptocurrencies with a market capitalization of about $4.49 billion.
A return to the token’s original name
The return to the GRAM name brings back the brand that many crypto users first knew years ago. In 2018, Telegram and its founder, Pavel Durov, introduced the Gram token as part of the Telegram Open Network blockchain project.
The project attracted huge interest and raised about $1.7 billion, making it one of the biggest fundraising events in the crypto industry at the time.
How Gram became toncoin
However, the project later faced legal problems in the United States. In 2020, the U.S. Securities and Exchange Commission (SEC) challenged Telegram’s plans, forcing the company to shut down the project in its original form. Telegram also returned the money raised from investors.
Development of the blockchain continued through an independent group of developers, who rebranded the network as The Open Network (TON), while the cryptocurrency became known as Toncoin.
Years later, the community decided it was time to bring back the original name. Last month, TON community members voted on a proposal to rename Toncoin to GRAM. The proposal received 81.22% support in an on-chain governance vote. The change officially took effect at 12:00 UTC on June 15, 2026.
What changed for token holders?
The rebrand was designed to be simple for users. Only the token’s name, ticker symbol, and branding changed. According to the project, the blockchain itself continues to operate as The Open Network (TON).
Users did not have to swap their tokens, move funds, or make any changes to their wallets. Existing balances, wallet addresses, staking positions, smart contracts, NFTs, Jettons, and DeFi assets all remained the same.
Binance and Hyperledger expand support
Binance has added support for the token by opening GRAM spot trading pairs against USDT, USDC, and FDUSD. The exchange also launched GRAM futures trading, giving users more ways to trade the asset. At the same time, decentralized trading platform Hyperliquid introduced leveraged GRAM contracts after requests from its community.
Following the rebrand and expanded exchange support, GRAM’s market capitalization stood at approximately $4.42 billion at the time of writing.
Also Read: MemeCore (M) Rallies 50% in 24 hrs–Will It Regain the $2.8 Level?
