The Smarter Web Company has purchased an additional 25 Bitcoin, continuing its long-term plan to integrate cryptocurrency into its corporate treasury. The company bought 25 Bitcoin at an average price of £92,009 each, spending a total of about £2.3 million ($124,018 per Bitcoin).
With this purchase, the company’s total Bitcoin (BTC) holdings now stand at 2,550 BTC, with an average purchase price of £82,547 ($111,265) per coin, representing an overall investment of more than £210 million.
According to company reports, the Bitcoin treasury has delivered a year-to-date yield of 57,439% and a quarter-to-date yield of 0.10%.
A strategy that started in 2023
The company, which provides web design, development, and online marketing services, began accepting Bitcoin payments in 2023. Since 2023, the company has been steadily adding Bitcoin to its balance sheet as part of its longer-term “10-Year Plan,” which was first shared in April 2025.
Before this latest purchase, it bought 295 Bitcoin on August 12, 2025, spending about £26.3 million ($35 million). That acquisition brought its total holdings at the time to 2,395 coins, purchased at an average price of £82,399 ($110,555) each. At the time, the company had approximately £700,000 in cash earmarked for future Bitcoin purchases.
Business and BTC strategy
The Smarter Web Company makes money mainly through service fees, annual hosting charges, and optional marketing subscriptions. It also buys other businesses from time to time, but only when it makes sense to grow its clients or recurring revenue.
Its regular Bitcoin purchases are part of a bigger trend where public companies are putting digital assets on their balance sheets. While this can give big gains, it also comes with risks because cryptocurrency prices can swing a lot.
What’s next?
With this latest buy, The Smarter Web Company now has one of the largest Bitcoin holdings among UK-listed companies. Its steady approach shows it’s thinking long-term about using Bitcoin in its finances, while still running its main web and marketing business.
Also Read: ZOOZ Buys 329 Bitcoin for its Treasury, Now Holds Over $100M in BTC
