While Bitcoin (BTC) dropped slightly and traded near $115K today, Cardone Capital seized the moment to increase digital exposure and reinforce the firm’s crypto treasury approach. The Miami-based real estate firm, led by Grant Cardone, purchased 100 Bitcoin in a $11 million deal in a latest move.
Cardone Capital, a real estate investment firm, was largely investing in equity markets but following many other similar funds, it has now pivoted into Bitcoin investments and this latest purchase marks a significant milestone for the firm. CEO Grant Cardone announced the purchase on X while not disclosing any other source.
This new purchase builds on Cardone’s June acquisition of 1,000 BTC, the move which made it the first real estate company to adopt a full-scale Bitcoin strategy. According to the company, this model blends Bitcoin and physical assets to hedge against inflation and economic uncertainty. The firm plans to add 3,000 more BTC and 5,000 residential units by year-end.
Real Estate Meets Crypto
In May, Cardone Capital kicked off the 10X Miami River Bitcoin Fund, which has a 346-unit property with $15 million in Bitcoin. This came upon establishment when Cardone’s brother suggested merging Bitcoin and real estate profits. Moreover, the way the fund is structured allows real estate cash flow to purchase more Bitcoin, ensuring a snowballing effect over time.
The investment coincided with Cardone’s criticism of the current U.S. Federal Reserve monetary policy. He blamed high rates for unaffordable housing. “$450K at 7% equals $2,993 monthly,” he noted, urging reforms that lower borrowing costs for homebuyers.
Crypto Treasuries Gain Momentum
Cardone joins a growing list of firms shifting capital into crypto. Strategy, another leader in this space, launched a $4.2 billion equity program to fund more BTC buys. Moreover, publicly listed firms recently purchased over $3 billion in ETH, which is 45 times the weekly ETH issuance. Consequently, digital asset treasury models are becoming a serious trend in institutional finance.
Also Read: Strategy CEO Calls Firm Stock Undervalued After $10B Profit in Q2
