XRP price dropped 11% in the last 24 hours, falling to $3.10, even as agrotech firm Nature’s Miracle revealed plans to invest $20 million in the token as part of its corporate treasury.
The company aims to build a dedicated XRP reserve using proceeds from an equity financing deal with GHS Investments. According to its official press release, Nature’s Miracle plans to not only hold XRP, but also stake it to earn yield and support the Ripple ecosystem.
“We see huge potential in XRP,” said James Li, CEO of Nature’s Miracle. “It boosts cross-border payment speed while lowering costs. Big names like Santander and American Express are already using it.”
The funding for this XRP purchase will come from Nature’s Miracle’s recently approved S-1 registration with the U.S. Securities and Exchange Commission (SEC). The firm will draw on those funds as it sells its registered securities.
Nature’s Miracle now joins a growing list of public companies, like Trident Digital and VivoPower, that are shifting from Bitcoin to altcoin-focused reserves. XRP, Ethereum, and Solana are leading the way in this trend.
Li also pointed to recent policy support for crypto adoption, including President Trump signing the GENIUS Act on July 18, as a reason why more institutions are embracing digital assets.
Nevertheless, XRP is still flailing despite the bullish announcement. The token has plummeted since its all-time high of $3.64, indicating that the market remains cautious. And this step by Nature’s Miracle may lead to a new era of corporate interest in XRP as a treasury tool.
