Coinbase has officially rebranded its Coinbase Wallet as the Base App, a new “everything app” that combines social media, crypto trading, chat, payments, and mini-apps, all in one place. The announcement was made during the company’s “A New Day One” event on July 16.
The Base App is part of Coinbase’s expanded Base ecosystem, which now includes three parts: Base Chain (an Ethereum Layer 2 network), Base Build (developer tools and support), and Base App (a new consumer gateway for on-chain services).
Currently in beta for waitlisted users, the Base App features a social feed powered by Farcaster. Users can tokenize their posts via Zora, earn tips, and even receive weekly rewards for top engagement. You can also watch friends’ trades live and swap tokens without leaving the feed.
The app includes hundreds of mini-apps, like games and prediction markets, supports NFC-based USDC payments, and offers encrypted chat through XMTP. Users can even transact with AI agents or send funds via chat.
Upon signing up, users get a Base Account, a smart wallet that works across apps and chains. Coinbase also introduced Base Pay, a fast USDC checkout option that Shopify merchants can enable starting this week. U.S. users will get 1% cash back on Base Pay later this year.
This move aims to simplify on-chain activity, letting users trade, post, and earn without traditional platform restrictions. A full public rollout will follow after the beta phase.
Coinbase also recently acquired the Opyn team to boost its derivatives offering and partnered with Perplexity AI to deliver real-time crypto data.
Also Read: Coinbase Tops $100B Market Cap As Bitcoin Hits All-Time High
