Amid increased attention on Bitcoin in the finance markets, a surprising trend is emerging in the United States, the United Kingdom, Japan, and other countries, with a number of small and mid-sized firms excitedly turning to the cryptocurrency as a treasury asset.
Over the past few weeks, various ‘not so known’ companies—including Cardone Capital, The Smarter Web Company, TBG, Prenetics Global Limited, Digital Domain Capital (DDC), EcoChain Technologies, and others—have made headlines with their micro Bitcoin purchases, signaling a broader market shift in corporate strategies and investor-segment demand.
Cardone Capital Makes Latest Move in U.S.
In the latest move following the trend, a $5 billion real estate firm, Cardone Capital, acquired an additional 150 Bitcoin worth $15.6 million on June 19. This purchase underscores the firm’s strategy to diversify its portfolio beyond real estate, with its CEO, Grant Cardone, planning to buy 1,000 Bitcoin using real estate profits.
This step cements Cardone Capital’s role as a pioneer in blending real estate and crypto investments, potentially inspiring other firms to follow suit in 2025 and upcoming years.
UK’s The Smarter Company Jumps In
Earlier today, a UK-based publicly traded firm, The Smarter Web Company, added 104.2 Bitcoin to its treasury for £8.1 million, bringing its total holdings to 346.63 BTC as part of its ambitious “10 Year Plan” unveiled in April 2025.
The Blockchain Group (TBG) Leads in Europe
The Blockchain Group, Europe’s pioneering Bitcoin treasury company, has made headlines by acquiring an additional 182 Bitcoin for €17 million on June 18. This strategic move reflects a bold institutional embrace of Bitcoin as a long-term monetary reserve, with the firm’s total holdings now sitting at 1,653 BTC, worth approximately $173.56 million.
The company recently raised €7.2 million through an ATM-type share issuance, backed by French asset manager TOBAM, signaling growing confidence in the cryptocurrency’s value despite regulatory skepticism.
Hong Kong-based healthcare firm Prenetics’s entry
Prenetics Global Limited, a Hong Kong-based health sciences company with U.S. operations, announced a $20 million Bitcoin acquisition—approximately 192 BTC—on June 10, 2025. According to reports, the move reflects a newly approved treasury diversification strategy to hedge against healthcare market volatility.
Other Notable Purchases
Apart from these recent purchases, there are numerous companies that are diving into Bitcoin.
Digital Domain Capital, a lesser-known investment firm focused on digital assets, took a larger leap on June 14, with it announcing a $530 million Bitcoin purchase plan.
EcoChain Technologies, a U.S.-based sustainable supply chain startup, also joined the trend on June 17, with it acquiring 40 BTC (approximately $4.16 million). Moreover, plenty of Japanese firms—including ANAP, Remixpoint, and Gumi—have made notable Bitcoin purchases this month.
Although significant, those purchases from the above-mentioned companies seem micro compared to that of Strategy (formerly MicroStrategy), which manages billions in Bitcoin. As this trend gains traction, experts predict that more U.S. firms and small businesses will adopt Bitcoin, potentially reshaping corporate finance in 2025.
Largely supported by a softening regulatory landscape—including the recent strategic Bitcoin reserve bill in the U.S., which was signed by President Trump—these acquisitions signal a shift in corporate finance. It also challenges traditional views on crypto volatility and positions Bitcoin as a leader in the evolving global finance ecosystem.
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