While the “Ethereum Civil War” has heated up the crypto community after the foundation team’s potential dismissal, a new Ethereum-focused startup “Etherealize” has been launched to boost the blockchain’s adoption among institutions and Wall Street ventures.
Backed by Vitalik Buterin and Ethereum Foundation, Etherealize will be focusing to push Ethereum’s use cases among traditional market players. It is founded by Vivek Raman, a former Nomura Holdings and UBS bond trader.
The firm self-describes itself as an “institutional marketing and product arm for the Ethereum ecosystem.” It has a team of best people from the crypto space and Wall Street who sees greater potential in Ethereum and for its future.
“Our mission is to accelerate institutional adoption of the Ethereum ecosystem,” says Raman, adding, “Ethereum is revolutionary. It is the safest, most secure operating system for the global economy. And ETH’s time to shine is now.”
While most blockchain ecosystems are witnessing huge increases in network activity and market adoption, Ethereum has been lagging behind in gaining any significant traction. For instance, the prices of BTC, XRP and SOL have gained over 160%, 500% and 200% respectively whereas ETH price has merely surged 40% in the past year.
With the launch of Etherealize, Ethereum is expected to go through a major shift in its market adoption and presence among institutional investors.
“If there’s any time it’s going to work, it’s right now when all the headwinds that existed in the past are now suddenly tailwinds, from regulatory to technology to Ethereum being ready to have institutional presence,” Raman said.
