Meta’s flagship Metaverse app Horizon Worlds is struggling to attract new users. The Wall Street Journal reviewed internal documents, which includes internal memos from employees.
The report revealed Meta had initially targeted 500,000 monthly active users by year’s end, later it revised the goal to 280,000. The report also reveals that the number is currently less than 200,000.
Most of the Horizon Worlds visitors never return to the app after the first month, and the user base has steadily declined since the spring.
Meta wanted users to build their own worlds using the horizon, but only 1% of the users are satisfying Meta’s expectations. Only 9 percent of worlds are visited by at least 50 people, and most are never visited at all.
A document outlining the company’s efforts to attract customers toward locations where they would encounter others declared, “An empty world is a sad world.”
A Meta spokesman told WSJ that, “the company’s metaverse efforts were always intended to be a multiyear project, and that it is making improvements, including many designed to keep users safe. He said it is easy to be a cynic about the metaverse, but that the company continues to believe it is the future of computing.”
The report also reveals, to deal with persistent bugs and user complaints, Meta quietly put Horizon on “lockdown, last month. Meaning Meta is pausing the launch of new features until it improves the current user experience, and will only focus on bugs and complaints, for now.
Also Read : Zuckerberg reveals Meta’s Virtual Reality Avatars will have Legs
