Music meets Gaming! In a good tiding right from the crypto world, Warner Music Group, an American record label conglomerate, has partnered with blockchain gaming developer Splinterlands. In a first for Splinterland in the music industry, the partnership is to develop play-to-earn, arcade-style blockchain games.
In Brief:
- The collaboration will allow WMG artists to create unique, P2E, arcade-style blockchain games.
- This is Splinterlands’ first music collaboration.
- This collab will help the record label in tapping into new revenue streams for its artists.
As the crypto industry continues to push the play-to-earn concept, it appears that large companies outside of the digital asset realm have caught on to the hype.
The partnership between WMG and Splinterlands will create a one-of-a-kind project by allowing artists on the record label to create their own custom tokenized, arcade-style blockchain P2E games on the blockchain.
The motto is to create mobile-friendly arcade-style gaming. This will allow the two entities to receive broader adoption and ease community building more seamlessly than traditional play-to-earn (P2E) games.
Oana Ruxandra, Chief Digital Officer & EVP, Business Development, WMG stated that WMG is committed to putting music at “front and center” as the Web 3 ecosystem evolves.
“I don’t think we can underestimate how massive the opportunity around P2E gaming is,” she said while stating that it will unlock new revenue streams for the artists who have an interest in this space.
Meanwhile, Jesse “Aggroed” Reich, Splinterlands’ co-founder and CEO, said, “We’re thrilled to be working with WMG, and I look forward to new collaborations at the intersection of gaming, music, crypto, NFTs, DeFi, and blockchain.”
Blockchain games are gaining popularity, as are investments in the sector. Recently, an African web3-focused P2E startup Jambo welcomed an investment of $7.5M for a purpose to become an “all in one” superapp.
This was not Warners Music Group’s first foray into the digital asset industry, though. The record label made its first foray into cryptocurrency when it announced plans to build a musical-themed park in ‘The Sandbox’ to host virtual concerts and live performances of its artists.
