In Brief:
- John Legend launched a new art and music NFT platform ‘OurSong’.
- He will act as Chief Impact Officer, and Chris Lin will serve as CEO.
- Through its feature ‘Vibes,’ users can unlock exclusive updates and access private chat rooms to meet like-minded people.
The 12-time Grammy-award winning musician John Legend is starting an NFT platform ‘OurSong,’ for musicians and entertainers who are all set to dip their toes into NFT space.
The platform allows artists to monetize their work through non-fungible tokens(NFTs). Through this platform, anyone can now turn music, photography, stories or any kind of art into NFT trading cards called ‘Vibes’. Vibes is a feature that allows users to unlock exclusive updates and access private chat communities where they can meet like-minded others.
’OurSong’ not only allows artists to tokenize and sell their work but also awards buyers with privileges like access to unreleased music and private chat rooms. Legend believes the platform will make the world more connected and will benefit artists and their fans alike.
The platform won’t require users to have a crypto wallet, in an attempt to make it more inclusive. The platform even describes it as “NFTs are way more than GIFs you buy and keep in a crypto-wallet.”
According to the Terms of the transaction, users need to buy the platform’s native token OurSongDollars (OSD) to buy ‘Vibes’. The OSD can be purchased with USD coin (USDC) on the Circle’s blockchain, debit card, credit card, and wire transfer. OSD will then be deposited in the OurSong.
While John Legend will act as Chief Impact Officer, co-founder of digital music streaming service KKBOX, Chris Lin will serve as CEO.
Well, he is not the first celebrity to start an NFT adventure. In April last year, Super Bowl Champion Tom Brady launched his NFT platform called ‘Autograph’. Most recently, music sensation The Weekend and crypto billionaire Sam Bankman-Fried joined ‘Autograph’ as its board of directors.
Speaking of Celebrities, American rapper Kanye West made a witty remark a few days ago, saying, ”Don’t Ask Me to Do NFTs Now but Later.”
