In Brief:
- TIME Magazine has announced a partnership with Galaxy Digital Holdings Ltd, to educate readers about Metaverse.
- A newly created TIME 100 Companies category- “Metaverse” will also be launched.
- TIME will also hold Ethereum (ETH) on its balance sheet for the first time
In a first-of-its-kind, TIME Magazine has announced a partnership with Galaxy Digital Holdings Ltd, to educate readers about Metaverse. This partnership will commence with the launch of the newly created TIME 100 Companies category, Metaverse – which calls for submissions from entrepreneurs building the “next immersive digital frontier”.
The 98-year-old publication is working towards providing education on the rapidly evolving metaverse. Thus, this partnership will include the launch of a new weekly TIME newsletter, ‘Into the Metaverse,’ which will explore the ways one’s physical and digital outlines are becoming increasingly blurred.
Also, it’s the first time that TIME will hold Ethereum (ETH) on its balance sheet. Infact, this transaction was entirely conducted in ETH making it the first major media organization to do so.
The commencement will also bring to the light, the communities rising in new digital settings, and also engage with champions leading the business, innovation, and cultural domain within the metaverse.
A Galaxy spokesperson remarked, “One thing we know is that immersive virtual worlds will eventually impact every sector of the economy.”
On this development, TIME president, Keith Grossman said, “As we think about our own evolution into the metaverse over time – especially as we look toward our 100th Birthday in 2023 – our goal will be to provide experiences that meet the expectations within the ecosystems rather than simply replicating what people know in the physical world”.
The current development can certainly position TIME as the leading media organization exploring all beyond the crypto-industry. Seemingly, this has been the case since the time the magazine become accepting crypto for digital subscription. It had also successfully sold out its NFT collection in a minute, just this September.
