In Brief:
- Bakkt consumers can purchase everyday goods and services using Google Pay
- The aim is to make digital assets accessible to millions of consumers
- The company chose Google Cloud as their preferred cloud provider
Atlanta based trading company Bakkt has inked a new partnership with Google to make digital assets accessible to more users worldwide. The target is to broaden the scope of cryptocurrencies to meet users’ demands. The collaboration aims to expand the reach of digital assets to benefit the consumers.
Bakkt users can now add their virtual Bakkt Visa Debit Card into Google Pay to purchase day-to-day goods and services online, in-store, or wherever Google pay is accepted.
The company also announced that cryptocurrencies like bitcoin will be converted to fiat currency for these transactions.
Google has been making headlines in the crypto world. Recently, Coinbase has also taken a step to allow its users to buy crypto using Google Pay, along with Apple Pay. Now, Bakkt is all set to execute its plan for the same.
Furthermore, To market the company solutions, Bakkt chose Google Cloud as a preferred cloud provider. Bakkt also decided to build new analytics including artificial intelligence(AI), machine learning(ML), and geolocation functionality.
The purpose is to give in-depth business insights leveraging Google Cloud’s tools. These analytics will improve the user experience by providing loyalty redemption options to customers. In addition, it will provide Bakkt partners with comprehensive consumer behavior patterns powered by Google Cloud.
