In Brief:
- Dapper Labs has signed a deal with the NFL and NFLPA to create NFT marketplace like NBA top shot
- The deal will make Dapper Labs second largest digital revenue source after the EA sports “Madden” video game
- The NFL and NFLPA will acquire an equity stake in Dapper as part of the deal.
Dapper Labs, a creator of the Flow Blockchain and NFT projects like NBA Top Shot, is planning to announce a marketplace for the National Football League (NFL) NFTs. Dapper Labs had made a deal with the NFL and the NFL Players Association (NFLPA) to create an NFT marketplace for digital football collectibles.
The buzz in the market is that the deal will make Dappers second-largest source of digital licensing revenue for the NFL players association, after the EA Sports “Madden” video game franchise. The NFL and NFLPA will acquire an equity stake in Dapper as part of the deal.
The NFT marketplace will run on the Flow blockchain just like its basketball counterpart. The marketplace release date is not announced at the time of writing, but it is expected to be released during the current NFL regular season, which will complete on January 9.
Much like with the popular NFT platform NBA TopShot, this new platform would allow users to buy and sell trading card-like NFTs of NFL sports highlights, per the report.
In this upcoming marketplace, the video content will be the key aspect for Dapper as it has been for the company’s prized basketball product. This basketball product has generated $780 worth of collectibles so far in 2021.
A few days ago, Dapper Labs completed a $250 million funding round, which took the company value at $7.6 billion. Another leading NFT marketplace for soccer, Sorare, has gained $680 million to its war chest in a funding round that valued the company at $4.3 billion.
