Key Highlights
- Strive said it aims to expand its ASST and SATA funding programs by $4.2 billion to raise more money for Bitcoin purchases.
- The company is using investor funds from these programs to steadily increase its Bitcoin holdings, now around 16,500 BTC, worth about $1.27B.
- Strive continues aggressive BTC buying with multiple recent purchases, while competitors like Strategy have slowed down or sold some Bitcoin.
Strive, a Bitcoin treasury company, announced plans to increase its fundraising plans by a total of $4.2 billion. The company is growing its ASST and SATA at-the-market (ATM) programs so it can raise more money and use it to buy more Bitcoin.
In an X post on Monday, CEO Matthew Cole stated that each program will be increased by $2.1 billion.
“Strive expects to increase the size of both the $ASST and $SATA ATM programs by $2.1 billion each, reflecting a sustained increase in liquidity and demand for both securities,” he wrote, adding that the company will release an update on its balance sheet before the market opens on Tuesday.
This move is meant to give Strive more room to sell securities to investors in the United States and turn that money into Bitcoin purchases as demand for its products continues to rise.
ASST and SATA funding system
The ASST and SATA programs are important for Strive’s Bitcoin strategy. They are used as tools to raise money from the market. Once money is raised, it is not kept in cash or used for normal business spending.
Instead, they are used to buy Bitcoin. This means the company grows its Bitcoin holdings every time investors buy these securities. It is a simple cycle: investors put in money, Strive raises funds, and the funds are used to buy BTC.
The SATA program alone plays another role by attracting investors with returns. It recently offered a dividend yield of around 13%, which is higher than similar products from competitors. This helps Strive bring in more money because investors are more likely to buy securities that offer better returns.
Strive’s recent Bitcoin purchases
The announcement comes just days after stacking up another Bitcoin purchase. In an 8-K filing submitted on May 26, Strive reported that it added 1,109 BTC worth about $85.4 million, which it bought at an average price of $76,988 per coin. This increased its total holding to around 16,500 BTC valued at roughly $1.27 billion.
Before that, the company added 382 BTC in early May for about $30 million. It also bought 444 BTC in April for around $33.9 million, and 789 BTC earlier for over $61 million. Each buy reflects a consistent strategy of building exposure over time.
Strive’s Bitcoin purchase strategy
Strive’s strategy is different from that of some other Bitcoin treasury companies. For example, Strategy, the largest corporate Bitcoin holder on the list, has recently sold $2.5 million worth of BTC and paused buying for financial restructuring reasons. In contrast, Strive is still increasing its buying power and expanding its fundraising system.
The company’s steady accumulation pattern and rising issuance capacity point to a fast-growing treasury approach focused on Bitcoin as the main reserve asset. Currently, it is ranked the 7th largest holder, just above Coinbase, and behind Bullish, according to Bitcoin Treasuries.
Overall, Strive is building a system where investor money is continuously turned into Bitcoin. The ASST and SATA programs are the main tools that make this possible, and the recent $4.2 billion plan for expansion shows that the company is scaling this approach even further.
Also Read: US Spot Bitcoin ETFs Post Record 2026 Outflow of $2.43 Billion in May
