Key Highlights
- Strive bought 1,109 BTC for about $85.4M, bringing total holdings to 16,500 BTC.
- The company is now the seventh-largest public Bitcoin holder after consistent purchases from 2025 to 2026.
- It funds Bitcoin purchases using ATM share sales and SATA preferred stock, not just company profits.
Strive, an asset management firm, has added another 1,109 Bitcoin (BTC) to its balance sheet, continuing its push to grow its crypto holdings.
The update was shared by CEO Matt Cole on X. According to him, the company spent about $85.4 million on the purchase on May 22, paying an average price of around $76,988 per Bitcoin. Strive now has a total Bitcoin holding of 16,500 BTC, up from 15,391 BTC before the transaction.
“Strive acquired an additional 1,109 BTC for ~$85.4 million at an average cost of ~$76,988 per bitcoin,” Cole stated in his update while sharing the firm’s internal snapshot of performance and holdings.
The firm is now ranked as the seventh-largest public Bitcoin holder, just above Coinbase and behind Bullish, according to Bitcoin Treasuries.
Strive’s previous Bitcoin purchases
The company has been stacking up Bitcoin since last year. Its recent purchase was on May 18, when it bought 382 BTC worth about $30 million. At the time, Strive said it bought it at an average price of $79,348 per Bitcoin, which pushed it holding then to 15,391 BTC, which is worth nearly $1.2 billion at current market prices.
Before that, the company bought 444 BTC in April for about $33.9 million at an average price of $76,307 per coin. Prior to this purchase, the firm acquired 789 BTC for just over $61 million at $77,890 per Bitcoin.
These smaller purchases show that Strive does not always buy all at once. Instead, it spreads purchases across several days, which helps reduce the market impact.
In addition, the company reported that its cash and cash equivalents rose to $93.3 million from $87.3 million. It also increased its holdings in Strategy Inc.’s STRC preferred stock to more than $50 million.
How Strive funds its Bitcoin purchases
Strive funds its purchase by using money raised from investors and markets. It does not rely only on its own profits. One key method is selling shares through what is called an at-the-market (ATM) program, which allows the company to raise money over time when market conditions are good.
One of its key instruments is its preferred stock called SATA, a Variable Rate Series A Perpetual Preferred Stock. This is a unique form of investment that provides investors with a substantial dividend of approximately 13%. Its high returns attract investors looking for steady income, and the funds collected are reinvested to buy more Bitcoin.
Strive’s Bitcoin purchase strategy
The company was formed through a reverse merger in 2025, combining Strive Asset Management with Asset Entities under the ticker ASST. Since then, it has positioned itself as a Bitcoin-focused treasury company, meaning its main goal is to hold Bitcoin rather than trade it.
This structure has allowed it to move quickly into large-scale accumulation and grow its position on the corporate Bitcoin leaderboard in a short time.
Strive’s approach also mirrors a broader trend among corporate Bitcoin holders, where companies raise funds from investors and convert them into Bitcoin reserves instead of holding traditional cash assets.
However, the strategy also increases the company’s exposure to Bitcoin price volatility and its ability to continue accessing capital markets during changing market conditions.
Bitcoin trades near $77K
At the time of writing, Bitcoin price action shows that it is holding steady. The cryptocurrency is trading around $76,354, down 0.23% within the last 24 hours.
At the same time, it is up just 0.01% in a week as it trades sideways between $78,000 and above $74,000. Meanwhile, 24-hour trading volume rose 34% to more than $28 billion, while Bitcoin’s market capitalization stood at about $1.53 trillion.
Also Read: 107 Bitcoin, 5 Transactions, $8 Million Burned in Minutes
