Key Highlights
- Strategy added 17,994 BTC ($1.28B at ~$71K/coin) on March 9, 2026 — marking its 102nd purchase and 11th straight weekly buy, with the firm’s total holdings reaching 738,731 BTC ($54.8–56B cost basis, avg. ~$76K/BTC).
- Michael Saylor keeps aggressively buying dips, viewing BTC as the best reserve asset, with Strategy remains the top corporate holder (~3.4% of supply) with room for more large purchases, despite leverage risks and volatility criticism.
- The purchase came amid Bitcoin’s death cross on the 3-day chart since 2022 (historically tied to 45–52% drops), extreme fear sentiment, geopolitical tensions (US-Israel-Iran), and looming US CPI data, with holdings currently underwater at ~48B market value.
Strategy (formerly MicroStrategy) signaled fresh momentum in its relentless Bitcoin (BTC) accumulation strategy on March 9, with adding 17,994 BTC for approximately $1.28 billion, at an average price of $70,946 per coin.Â
The purchase, funded primarily through at-the-market equity offerings and proceeds from its Series A Perpetual Stretch Preferred Stock (STRC), marks the firm’s 102nd overall Bitcoin buy and extends the weekly buying streak to consecutive 11th addition in 2026.
This move lifts Strategy’s total holdings to 738,731 BTC, acquired at a cumulative cost of roughly $56.04 billion, with an all-in average cost basis of about $75,862 per bitcoin. Recent Bitcoin prices in the mid-$66,000 range place the treasury’s current market value around $47–$48 billion, reflecting paper losses from broader crypto weakness driven by geopolitical tensions and macroeconomic headwinds.
Michael Saylor’s mega vision for Strategy
Executive Chairman Michael Saylor has long positioned Bitcoin as a superior reserve asset, arguing it outperforms traditional holdings like cash or bonds over the long term. The company has capitalized on dips throughout the year, using flexible capital raises to absorb supply in a post-halving environment where new issuance remains constrained.
Activity in STRC shares and ongoing equity programs indicates Strategy retains significant capacity for further buys, potentially in the hundreds of millions, which could continue pressuring available supply.
As per BitcoinTreasuries.net data, Strategy remains the dominant corporate holder, controlling roughly 3.4% of Bitcoin’s total supply. It is serving as a role model and lightning rod for institutional adoption. While critics point to leverage risks and exposure to sharp drawdowns, its supporters see the strategy as a high-conviction play on digital scarcity and eventual mainstream integration.Â
Bitcoin hovering at historic death cross
The timing of the latest purchase coincides with a stark technical backdrop as a classic death cross has formed on Bitcoin’s 3-day timeframe, with the 50-period simple moving average crossing below the 200-period average—the first such signal since 2022.
As The Crypto Times reported earlier today, this bearish pattern has preceded the final, most painful legs of bear markets, often tied to drawdowns of 45–52% in prior cycles like 2018 and 2022.Â
Additionally, the broader market sentiment remains strained, with the Crypto Fear & Greed Index deep in extreme fear territory, compounded by geopolitical tensions, including US-Israel-Iran escalations. Moreover, macro uncertainty looms ahead of key events like the upcoming US CPI release.
Also read: Crypto Whales Bet High on Oil: Open Interest Surges Past $1B, Millions Liquidated
