Key Highlights
- Strategy surpasses 700K BTC, showing strong long-term confidence in Bitcoin despite market ups and downs.
- The company funds its Bitcoin buys by selling stock, steadily growing its digital gold while keeping cash in hand.
- MSTR stock rise and steady BTC accumulation signal investor trust in Strategy’s disciplined, long-term approach.
Strategy, formerly MicroStrategy, has continued its Bitcoin buying, pushing its total holdings past 700,000 BTC. The company spent $2.13 billion to buy 22,305 Bitcoin at an average price of $95,284 each, according to a recent 8-K SEC filing.
This brings Strategy’s total Bitcoin stash to 709,715 BTC, acquired for roughly $53.92 billion at an average of $75,979 per coin.
In an X post on Tuesday, Strategy CEO Michael Saylor confirmed the purchase, stating, “Strategy has acquired 22,305 BTC for ~$2.13 billion at ~$95,284 per bitcoin. As of 1/19/2026, we hodl 709,715 $BTC acquired for ~$53.92 billion at ~$75,979 per bitcoin. $MSTR $STRC.”
This latest purchase adds to the firm’s promise that they are serious about holding Bitcoin for the long term. As per the SEC filing, the company paid for it by selling MSTR, STRC, and STRK stocks, raising $1.8 billion, $294 million, and $3.4 million. Just a few weeks ago, the firm bought 13,627 BTC for $1.25 billion, continuing its pattern of consistent accumulation.
Strategy’s acquisition approach
Strategy turns its own stock into Bitcoin by regularly issuing shares, basically using money from the markets to keep buying digital gold. This method also lets the company keep cash on hand while steadily growing its Bitcoin stash.
Since December 2025, Strategy has made smaller buys, slowly increasing its holdings from 672,497 BTC to 673,783 BTC by early January. This way, the company spreads out its risk and takes advantage of price dips without rushing. As of now, Strategy holds over 3% of Bitcoin’s total supply.
Market implications
According to CoinMarketCap, Bitcoin is currently trading at $90,817, with $35.95 billion in trading volume in the past 24 hours, down 2.29% for the day. Strategy’s buying shows that big investors still have a strong interest in Bitcoin, even when prices swing.
Additionally, MSTR stock rose to $173.71 on January 16, up 1.64%, showing that investors trust the company’s approach.
Strategy’s big Bitcoin milestone shows that big companies still trust Bitcoin to protect against inflation and falling currency values. On top of that, the company has a smart, steady plan to keep holding Bitcoin for the long term.
Also Read: Bitcoin Fear & Greed ‘Golden Cross’ Sparks Rally Hopes
