Crypto payment platform Alchemy Pay has entered an exclusive strategic partnership with ZBX Group, one of the few entities licensed under the European Union’s Markets in Crypto-Assets (MiCA) framework. The deal includes an investment from Alchemy Pay and sets the stage for a compliant on- and off-ramp infrastructure across the European market.
MiCA, which took effect in early 2025, represents the EU’s first comprehensive crypto regulation. Gaining approval remains a high-barrier achievement, only a select few firms, such as Circle, Robinhood, OKX, and Bybit, have secured licenses so far.
ZBX’s inclusion among them makes it a key asset for Alchemy Pay, which will now leverage this regulatory gateway to offer Visa, Mastercard, and local bank payment options to global Web3 users operating within Europe’s legal perimeter.
The collaboration combines Alchemy Pay’s global payment rails and ZBX’s compliance infrastructure to deliver streamlined access to regulated financial markets. Both companies want to create a reliable way for banks and digital assets to work together for businesses and users in the EU, focusing on being clear and following the rules.
Alchemy move rely on expansion with tokenized asset
This partnership arrives on the heels of Alchemy Pay’s recent expansion into tokenized assets. Just two weeks ago, the firm launched a platform allowing users in over 170 countries to buy tokenized U.S. stocks and ETFs using fiat currencies via Backed’s xStocks product. The initiative included over 50 local payment integrations, highlighting Alchemy Pay’s ambition to globalize access to real-world assets (RWAs).
Taken together, the partnership with ZBX and the tokenized stock platform signal a coordinated strategy: Alchemy Pay is rapidly embedding itself at the intersection of compliance and accessibility. As the RWA sector accelerates and MiCA reshapes Europe’s crypto landscape, the firm appears intent on building regulated pipelines for retail and institutional investors alike, one license, one payment rail at a time.
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