After aggressively accumulating Bitcoin over the past year, the Tokyo-based firm Metaplanet now plans to use BTC as collateral to acquire profitable, cash-generating businesses. This strategy aims to transform the firm from a hotelier-turned-investment firm into an aspiring force in Japan’s finance landscape.
In a Financial Times interview, CEO Simon Gerovich revealed that the company is in a “Bitcoin gold rush.” According to him, Metaplanet wants to secure enough Bitcoin to create an edge that rivals can’t catch.
The company’s goal is to grow its BTC treasury from 15,555 coins to 210,000 by 2027—roughly 1% of Bitcoin’s fixed supply. Gerovich emphasized that once Bitcoin is recognized by traditional lenders, it can be used like securities or bonds to raise capital for strategic acquisitions.
Bitcoin as Leverage, Not for Sale
Metaplanet hasn’t been considering Bitcoin sales for quite some time. Rather, the company is stepping up its bond and preferred stock issuance to finance ongoing accumulation. Using Bitcoin as collateral, they wish to acquire businesses that align with their long-term digital strategy. The management is particularly interested in Japanese digital banks, especially those that provide services that outshine traditional retail banking.
Back in June 2025, the Metaplanet’s stock trading volume soared to $11.6 billion, surpassing both Toyota and Sony. The company also made five separate BTC purchases that month, which helped increase its total holdings. In fact, the stock price jumped by 25% in just one day.
Besides ramping up BTC purchases, Metaplanet’s management is focused on long-term expansion. The company wants to be a leader in Bitcoin-backed finance. Its strategy could reshape Japan’s fintech.
Also Read: Metaplanet Adds 2,205 Bitcoin to Treasury; Now Holds 15,555 BTC
