Speaking live from the Bitcoin Conference in Las Vegas, Strive Asset Management CEO Matt Cole publicly urged Meta CEO Mark Zuckerberg to consider adding Bitcoin to the company’s corporate balance sheet.
“The case for putting Bitcoin on your corporate balance sheet has never been stronger,” Cole said during his address at the high-profile crypto event. He cited macroeconomic concerns such as global debt and currency devaluation as key drivers for companies to re-evaluate their cash reserve strategies.
“Right now, Bitcoin is over a $2 trillion market cap. And when you look at the macro picture, we have a global fiat debt crisis. M2 is rising almost every single day,” Cole said, pointing to increasing money supply and the erosion of dollar value. He added, “As M2 rises, the purchasing power of dollars or dollars that are put in short-term U.S. Treasuries continues to decrease.”
Cole emphasized that inflation alone isn’t the only metric that should be considered. “It’s not accurate or sufficient to only look at inflation. You also have to look at the rise of asset prices, like stocks and homes,” he explained.
The Strive CEO also connected the message to Meta’s existing focus on artificial intelligence and innovation.
“Meta has been a leader in preparing for our AI future. You took the bold step of changing your name from Facebook to Meta, and I applaud you for that,” he stated. Highlighting the impact of technological disruption, Cole warned that companies that fail to adapt may be left behind.
He said, “If you take a look back to the Internet era, over a period of 30 years, there was a 50% turnover in the S&P 500. Our belief is that there will be a similar turnover because of AI disruption in the next 10 years.”
In closing, Cole made a direct appeal to Meta’s leadership. The Strive CEO declared, “Mark Zuckerberg, you’ve already taken step one. You’ve named your GOAT Bitcoin. My ask is that you take step two, and adopt a bold corporate Bitcoin treasury approach, and vote yes on proposal number 13.” The call for action comes as more corporations explore Bitcoin as part of their treasury diversification strategy.
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